A shark attacked and disrupted a birthday party for the Office Manager, Nicole Pare here at the Avalanche Creative headquarters.
Happy 33rd, Sharky!!!!!
Shark Attack At Avalanche Office
May 7, 2013
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Posted by georgebrianka
The latest and greatest way to reach the over 65 population…
April 30, 2013Hi! Ava Seavey again for the latest edition of our video blog.
Glad you could be with us today. Today we’re going to be talking about the latest and greatest way to reach the over 65 population. Great demographic.
Ready?
Wait for it.
Wait for it.
Wait for it….
…TELEVISION!
Shocking isn’t it? Yep – according to a new eMarketer report, about half of US seniors use the internet, and those who do spend A LOT less time than younger adults
And although most seniors do have mobile phones, many don’t have smartphones. And social networking is not really that big among seniors. I know you’re used to me talking about how great the internet and social media is but as far as seniors go, it’s still TV.
In fact, in Q4 2012, seniors averaged… wait for it… 220 hours and 55 minutes per month watching traditional television, according to Nielsen. That ‘s double the numbers of the 18- 24 year olds
So…
For media usage, TV is still King – or should I say, Queen, for seniors, far more so than for the younger generations. So click here to find out more on some great information about this fabulous demographic.
And PS, what are you waiting for? GET ON TV NOW! TALK TO THOSE SENIORS! Because there’s still time to get on the air for summer – GREAT time to talk to seniors!
Bye!
Read more at http://www.emarketer.com/Article/Seniors-Still-Lukewarm-on-Web-Activity/1009757#Ov05XCTxbRJsd724.99
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Posted by georgebrianka
Urgent News for DRTV and Digital Direct Marketers
April 24, 2013I am surprised to see there is not more urgent communication in our industry in online blogs and posts about the bill currently in the Senate known as the Internet Sales Tax Bill. For all of us who are marketing to consumers via the internet (and is that not MOST of the DRTV and digital community), listen up! This measure seeks to empower U.S. states to require out-of-state retailers to collect online sales tax.
The supporters of this bill, which include Wal-Mart, Amazon and other giant stores, are not indicative of the smaller entrepreneurs that dominate our industry.
The bill, officially called the Marketplace Fairness Act, is ANYTHING but fair. How can anyone possibly think that a small entrepreneur should be on the same playing field as Wal-Mart? In addition, there are many states, including New Hampshire, Montana and Oregon, that do not currently collect sales tax. Is it up to the government to mandate that they do?
Have we not seen enough government intervention of business? What else are they going to try to regulate? Perhaps if the U.S. Congress had REAL JOBS, they would not be so eager to continue to erode the profitability of small business, the lifeblood of this country.
On behalf of my many DRTV and digital clients who are working very hard in a tenuous economy to sell some great products and services, I urge those in our direct response community to contact your representatives in the senate and congress to advise them of the negative impact that this regulation will have on small business.
I hope that anyone reading this understands that I am trying very hard to NOT be political here, but when politicians start to invade into our business territory, there is no use in standing around being helpless.
I, for one, have a big mouth and I plan to use it by contacting my own representatives. Whether they pay attention or not I can not control, but if enough of us speak up, maybe some of them will hear us through their hearing aids. Sorry, I couldn’t resist.
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Posted by avaseavey
Avalanche Wins 2013 Top 100 Diversity Owned Business Award!
March 11, 2013FOR IMMEDIATE RELEASE
DRTV Infomercial Production Company Avalanche Creative Services Wins 2103 “Top 100 Diversity Owned Businesses in New York” Award
NEW YORK, March 7th 2013, Avalanche Creative Services, Inc. a leader in direct response television advertising, has been selected for the Top 100 Diversity Owned Business Award by Diversitybusiness.com. 1.3 million businesses competed, one hundred were chosen, Avalanche was ranked at number 77, winning the “Top 100″ award.
“It is an honor to be recognized as a top business in 2013, and in these struggling economic times, it is important that entrepreneurs know they can still thrive and be diverse and persevere! This award validates that… thank you!”
– Ava Seavey, President of Avalanche.
The “Top Businesses in America” program was established in 1999 by DiversityBusiness.com as part of its ongoing commitment to remain at forefront in championing the entrepreneurial spirit. The “Top Businesses in America” program recognizes and honors individuals who have established themselves as a world class community of entrepreneurs that continue to transform the way we live and move our economy forward.
Avalanche Creative Services, Inc. is an infomercial production company that doesn’t do traditional “yell & sell” direct response television. Specializing in branded direct response commercials, Avalanche maintains the focus on what’s important: making contemporary visually arresting work that has strong accountability and trackable results. Avalanche has created and executed hundreds of DRTV commercials and infomercials in the health & wellness, beauty, house and home, pet care, and financial categories and has generated over a billion dollars in sales for their clients in both English and Spanish languages.
CONTACT:
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Posted by georgebrianka
Manti Te’o's “Fake Girlfriend” and The Power of Persuasion
January 28, 2013Hi, and welcome to the latest edition of the Avalanche Video Blog. I’m Ava Seavey, the Queen Bee of DRTV. What I want to talk about today is Manti Te’o. I’m sure a lot of you have read about the debacle with his imagined, imaginary girlfriend that he met online. And I want to talk about what that has to do with direct to consumer advertising and DRTV and internet, specifically. Am I suggesting that you go out and dupe your customers and convince them to buy imaginary products? No. But what I am saying is the power of the persuasive element that could convince this high level football player that this person existed when she didn’t was a magnificent marketing ploy in my opinion. It shows how much the internet can convince people if they are passionate and they believe in it, so just translate that to the creativity of your director to consumer marketing, to DRTV, to the internet, and the power of persuasion. As long as you have the passion and the persuasion, be creative people. Get out there. Look at this man who thought this woman was real. Certainly we can do this with real products and services. Now go out there and be creative. See you next time.
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Posted by georgebrianka
How Facebook May Be Evolving into a Direct-Response Vehicle Finally!
January 22, 2013As a long time DRTV and direct to consumer marketing specialist, I have been intrigued by the fact that Facebook has not beenmore of a direct marketer’s dream vehicle, with a searchable, captivating audience of over 1 billion people. Having launched several ad campaigns on facebook, I found the organization to be frustrating, uneducated as far as direct to consumer marketing and advertising, and more about driving “likes” than driving sales.
In fact, my own experience was that the automated service far outpaced the humans at Facebook. I was perplexed at how an organization this large had no staff that had even a vague understanding of direct marketing.
Well, that may in fact be changing with some of the recent additions to Facebook. While I have found Facebook of late to be less than stellar, personally, I am beginning to believe that it is evolving into a more rational place for direct to consumer advertisers.
It is stated far better than I could in the article below:
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Posted by avaseavey
How Fiscal Cliff Environment may affect DRTV World
January 2, 2013I am sure that many small business owners, inventors, entrepreneurs, as well as U.S. citizens, have watched in horror and amazement at the incompetence, arrogance, and incomprehensibly futile attempts by Congress to right our ship financially.
The “fiscal cliff” bill that was approved in the Senate, then sent to the House, is a temporary patch to mollify an angry public. Pundits applauded the ability to “get it done”, and claimed that they staved off raising taxes on 98% of Americans. What they did not mention is that in reality, taxes go up for over 77% of Americans……every American that gets a paycheck. The brutal reality is that payroll taxes are rising and everyone who receives a paycheck will receive less in it starting this week.
And it is far from done. The real negotiations on the debt crisis will now begin, as the root of the problem has not even been addressed. There is much pain to come and if we hate Congress now, just wait and see what is next.
What does this mean for the DRTV industry vis a vis response rates and sales of products and services? No one can say for sure, but I am starting the year off with a sense of optimism and hoping that with less money in everyone’s pocket, folks will seek out alternative solutions to every day problems and perhaps be even more open to spend money to save money. This would bode quite well for health and beauty items, household improvement items, and the like, but entertainment items, non profit solicitations and collectibles may not fare as well since discretionary funds will be problematic.
The DRTV business has seen it’s share of challenges these past couple of years, with the economic downturn, the overly aggressive regulatory environment, and past difficulty with credit card processors. There is no doubt that the challenges will prove to be difficult in the months ahead. However, I applaud the intellect, drive, passion, creativity and entrepreneurial spirit that lives in marketers, vendors, consultants and producers in the DRTV industry, who are some of the smartest and most interesting folks that I have ever met in my long life. If any industry has a chance of thriving, it is this one.
Perhaps if there were some DRTV professionals in Washington instead of many in Congress, we would not have been in this mess in the first place.
Here’s to figuring it all out together in 2013 for a robust, profitable and exciting ride on the DRTV rollercoaster. All aboard!
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Posted by avaseavey
