As I read more and more about this so-called “recession” I’ve come to the conclusion that it’s a self-fulfilling prophecy. The more the so-called experts and pundits talk about downturns, the more apt they are to happen.
I’m convinced that the one thing a recession or depression won’t impact are good ideas. They are always in demand. Especially ideas that will help people avoid recessions in the first place or get out of them.
If you’re in advertising the way to do that is to get consumers to make sure they include in their budget the money needed to buy what you are offering.
If it’s a cigarette product make sure they want it because it’s going to help them quit ONCE AND FOR ALL! That’s what smokers want.
If it’s a memory product be certain that they’ll demand it because it’s going to help them FINALLY HAVE A SHARP MIND AGAIN LIKE WHEN THEY WERE YOUNGER. If the memory product turns back the clock, they’ll want it.
Recessions are easy to beat with good ideas. People don’t want ad agencies or production people or creative geniuses. In recessions, they want killer sales people who can move stuff.
That’s us. Recession be damned. Let’s move stuff.