We fight with clients alot about this topic. When clients tell us to go imitate a commercial or infomercial that did well, do you know what happens? They are no longer our client. Why? Because that is like going to a spa for a facial, massage and manicure and only sticking your toe in the pool and getting no services. Because at Avalanche, we are ruthless about delving into creative territory that our clients have never gone before…..because that is what works….breaking through the clutter. Of course we use sound principals that work in DR, but it might look, sound and act differently. Don’t you think people get tired of seeing the same things over and over. Don’t you? You are human aren’t you, even though you might be in this business? It’s the same with consumers.
Come to Avalanche because you want inspired and fresh IDEAS. Anyone can shoot and edit a commercial, but only Avalanche delivers ideas that pack a mean creative punch. Anyone that has worked with us knows our people are colorful, brilliant, at times even downright cranky in defending a solid creative approach. We don’t just want to take your money and do whatever you tell us. That is not in your best interest.
I hope someone will write a retort to this and get a heated debate going!
Ava