As a long time DRTV and direct to consumer marketing specialist, I have been intrigued by the fact that Facebook has not beenmore of a direct marketer’s dream vehicle, with a searchable, captivating audience of over 1 billion people. Having launched several ad campaigns on facebook, I found the organization to be frustrating, uneducated as far as direct to consumer marketing and advertising, and more about driving “likes” than driving sales.
In fact, my own experience was that the automated service far outpaced the humans at Facebook. I was perplexed at how an organization this large had no staff that had even a vague understanding of direct marketing.
Well, that may in fact be changing with some of the recent additions to Facebook. While I have found Facebook of late to be less than stellar, personally, I am beginning to believe that it is evolving into a more rational place for direct to consumer advertisers.
It is stated far better than I could in the article below: