October 17, 2012
I am all for protecting the consumer, but for DRTV advertisers, and more and more main stream advertisers, the overarching and draconian over-regulation that we have experienced for the past several years at the hands of the current FTC Chairman has rendered many legitimate advertisers unable to say what their products or services do without risk of regulatory action.
I recently read that FTC Chairman, Jon Leibowitz, is planning to step down before the end of the year. Of course there is still time for him to file his suit against Google, fine more marketers for their claims, and in general ride ripshod over decent folks who are attempting to promote their products and services to the American people.
I understand that there needs to be some federal oversight and consumer protection, but this FTC has proven to be an overly punitive one. Is it coincidence that upon this Chairman’s appointment by President Obama in March of 2009, there has been a greater exodus of marketers from the DRTV space?
One can only hope that whoever gets elected in November will offer up an FTC Chairman who is not an enemy of business. If Thomas Jefferson or Thomas Edison were inventors today, few of their products would ever have seen the light of day because they would not have been allowed to say or show what their inventions did or how they could help every day lives. It is really a shame that the government seems to blockade innovation at every turn. Entrepreneurs and inventors are and have been the lifeblood of America. But small business does not have the deep pockets of pharma companies to fight against FTC actions so it’s likely that many products that could really help people never launch due to fear and lack of funds.
I stand and applaud product creators who have the vision, creativity and courage to bring their products to market despite this terrible climate of the past few years. It is a frightening and lonely ride for many of these folks.
So, Mr. Leibowitz, I was very happy to read that you are stepping down. I just wish you had done so much sooner. Maybe now we can experience a better and healthier atmosphere because goodness knows we need it.
October 17, 2012
This DRTV diva has to bow to a great friend and resource to a guest blogger, Nancy Scott with
her 2013 predictions. Thank you, Nancy!
The Digital Nirvana » Blog Archive » 16 Predictions for 2013 and Beyond.
August 8, 2012
Watching the Olympics has been inspiring in so many ways. As I read all the posts of how the DRTV business is in trouble and in need of solutions,
I also see a large group of passionate and obsessive entrepreneurs who are smart, gifted and maybe a bit afraid. I thought it appropriate to share this article from Inc. Magazine and perhaps give us all some much needed inspiration. Whether we agree or disagree, we all have the spirit that drives us and we will all figure it out. Enjoy!
What Do Olympians & Entrepreneurs Have in Common? Obsession | Inc.com.
July 26, 2012
DRTV marketers. Don’t forget the buying power of Hispanics in your outreach. Also, for direct to consumer marketing, more and more outreach needs to embrace mobile marketing. Hispanics lead the way as adaptors in mobile and smart phone use, especially regarding buying.
Read the interesting stats below regarding this topic.
MediaPost Publications Hispanics Embrace Mobile, Raise Purchasing Power 07/26/2012.
July 9, 2012
The infomercial and DRTV community has been attacked by so many as perpetrating fraudulent and deceptive advertising to innocent consumers. The climate has become so challenged from a regulatory standpoint, so much so that many legitimate marketers are not even permitted to say what their products does, especially in the nutritional supplement arena. I wonder how a company as large as Glaxo can have gone under the radar for so long to deceive such a large number of consumers, when DRTV marketers are shut down over the slightest technicality.
For those of you that missed the news, Glaxo was fined $3 billion….and seems to be taking it in stride. One of the most interesting points in the article blow talks about how their stock went UP after the announcement. Go figure!
GlaxoSmithKline to pay $3 billion fraud settlement – Jul. 2, 2012.
June 29, 2012
To honor the writer and director, who died Tuesday at 71, we’re reposting this homage: