A shark attacked and disrupted a birthday party for the Office Manager, Nicole Pare here at the Avalanche Creative headquarters.
Happy 33rd, Sharky!!!!!
Shark Attack At Avalanche Office
May 7, 2013
Leave a Comment » | 
Uncategorized | Tagged: Ava Seavey, Avalanche Creative, Avalanche Creative Services, diret marketers, DRTV, DRTV Infomercial Producition Company, DRTV Infomercial Production Company, infomercial producer, shark, web video | 
Permalink
Posted by georgebrianka
How Facebook May Be Evolving into a Direct-Response Vehicle Finally!
January 22, 2013As a long time DRTV and direct to consumer marketing specialist, I have been intrigued by the fact that Facebook has not beenmore of a direct marketer’s dream vehicle, with a searchable, captivating audience of over 1 billion people. Having launched several ad campaigns on facebook, I found the organization to be frustrating, uneducated as far as direct to consumer marketing and advertising, and more about driving “likes” than driving sales.
In fact, my own experience was that the automated service far outpaced the humans at Facebook. I was perplexed at how an organization this large had no staff that had even a vague understanding of direct marketing.
Well, that may in fact be changing with some of the recent additions to Facebook. While I have found Facebook of late to be less than stellar, personally, I am beginning to believe that it is evolving into a more rational place for direct to consumer advertisers.
It is stated far better than I could in the article below:
Leave a Comment » | Avalanche Creative Services, direct response marketing, DRTV, infomercials, internet advertising marketing, internet marketing advertising, Social Media | Tagged: Avalanche Creative, direct response, Direct Response Television, direct response television advertising, diret marketers, DRTV, DRTV Infomercial Production Company, drtv producer, infomercial, infomercial producers, social media advertising | Permalink
Posted by avaseavey
DRTV Folks: Ode to the Entrepreneur a la Richard Branson
November 20, 2012In these tough times, I often get inspired by reading essays from successful business entrepreneurs, one of which is
Richard Branson. He thinks out of the box and that is what we, as DRTV professionals, really need to learn to do.
He’s had some stunning success by knowing the rules and then breaking them. A good example for product
marketers, creative professionals, media folks and all of us. Too bad we can’t appoint Richard Branson as the
new FTC Chairman. LOL. Hope you get some inspiration from the article below. Happy Thanksgiving to all!
Leave a Comment » | Uncategorized | Tagged: Ava Seavey, Avalanche Creative Services, Direct Response Television, direct response television advertising, diret marketers, DRTV, DRTV Infomercial Producition Company, DRTV Infomercial Production Company, drtv production, drtv production company, infomercial producer, Infomercial Production. | Permalink
Posted by avaseavey
DRTV Used to be the Wild West, Now It is Social Media: 8 Social Media Stats to Get Excited About
October 26, 2012In 1990, I was working in the world of Madison Avenue, but I discovered a strange medium which was later called infomercials. I loved the immediacy, the strangeness, the huge power it seemed to had. I also had to hide this love from the Madison Avenue types that were my bread and butter of that time. They made fun of me, bullied me and all but thought I was either crazy (which I am), or a visionary (which some may have believed). Then, in 1996, I discovered an even weirder phenomena, which was then called “interactive”. You could actually put things into the universe. And you could use something called email. I remember my whole company shared one email address and one person checked it. It was scarey and fun. I created a very unique gift site, run by a character that I created. And I charged people to advertise there, and some actually paid. Everyone really thought I lost my mind and my new infomercial clients thought that I was off on a really strange tangent. I was not one of the fortunate dotcommers that got a payout for an idea. I kept slogging along and wondering about the future.
So here I am today. An infomercial and DRTV producer, marketer, strategist. I am again obsessed by the next oddity: social media and what I believe to be its impending direct to consumer power to sell products and services. I still believe in DRTV with all my heart, but I also believe that we, as DRTV professionals, should be the ones to lead the way into social direct to consumer selling. We, not the brand folks, understand ROI, accountability and immediacy and that is what the future of social holds.
Read below some astounding numbers from a recent Inc Magazine article and let’s together start to monitize this genre and own it!
8 Social Media Numbers that Will Rock Your Business | Inc.com.
Leave a Comment » | Uncategorized | Tagged: advertising, Ava Seavey, Avalanche Creative Services, Direct Response Television, direct response television advertising, diret marketers, DRTV, DRTV Infomercial Production Company, drtv production, infomercial producer, internet marketing, online video, social media advertising | Permalink
Posted by avaseavey
Got Pinterest?
June 27, 2012Hi! Today we are going to be talking about the fastest growing social networking site in the world. It’s called Pinterest, ever heard of it? You better listen then to this video. Pinterest in a few short months has blown up to be just behind Facebook and Twitter, as far as social media. In fact, believe it or not, it now accounts for 17% of social media traffic. That’s all told, 17% of all media traffic where as last year second quarter it was 1% of the traffic, so it’s growing hugely. And listen to this direct response marketers, this part is important- Pinterest users not only Pin, but they buy the products they pin. They are buyers, they are shoppers, and they traditionally also spend more money on products than the typical Facebook user. So the other interesting stat is-and this one is astounding- that the number of orders generated from Pinterest has quadrupled in the last several months. So, you don’t have a Pinterest site/you want to get a Pinterest site- I have an offer for you. What are you waiting for? Beat your competition, get up there first. It’s free media, OK? For the month of July, Avalanche is offering to build Pinterest sites for our clients and prospects for $1995. That’s one thousand, nine hundred and ninety five dollars. That’s less than two thousand dollars, OK. We will build your Pinterest site, we will teach you how to use it, we will turn it over to you. But that price is only good for July. After that, the price is going to go up. The first five customers that call us to do their Pinterest site will also receive a 10% discount off of that $1995 price. So beat out your competition, get out on Pinterest, get there soon and start making money. See ya later.
Call or email NOW for this special July offer
Ava Seavey – 212.206.9335
Leave a Comment » | Uncategorized | Tagged: Avalanche Creative Services, diret marketers, Pinterest, social media advertising | Permalink
Posted by georgebrianka
Let’s get Social!
June 20, 2012Hi everybody, its Ava Seavey here. You know, I wanted to talk to you today about social- social media. I know we’ve been hearing a lot of hype about it. We’ve been hearing all about Facebook and IPO. But let me tell you, something really exciting is happening- especially for Direct Marketers. I remember about 25 years ago people in the mainstream advertising world thought I was crazy when I went into infomercials. They thought I lost my mind. Well its been really exciting working in the world of TV and infomercials, and in no way do I plan on abandoning that. However, you need to understand the power and importance of social media specifically in video and also Facebook. I want to read a couple of statistics that might alarm, frighten, or excite you. If you’re an entrepreneur, hopefully you’ll be excited about it. But basically, video generates 700% increase in viewer engagement and response rates. It’s actually between 400% and 700% increase in response rate. Now how can you ignore this? Also, roughly 66% of the worlds mobile data traffic will be video by 2014. That’s not even two years away! That’s two thirds of the traffic is going to be video. Now, I think you understand the importance of video online, but there is other ways you can use video-such as QR codes, such as using video for search, video is a really important search. So if you’re a direct marketer, even if you’re not on TV, you need to get video online people. Now the other subject I want to talk to you about is Facebook, my favorite favorite thing to advertise on. Well digital is very trackable, and guess what- even the Facebook people really don’t understand DR. We’ve been interfacing with them lately and having some very interesting conversations, but we’re all about driving sales. Not driving Likes, driving sales. You as consumers spent more than 200 billion dollars online as of 2011, and will spend 327 billion in 2016. That’s up 45%. Now, there’s 165 million Facebook users in the U.S. alone and they’re on their pages roughly 55 minutes per day. How can you ignore this market? We’re not. We love doing Facebook advertising. We love driving traffic to your site; you’re Facebook page, whatever is going to bring you revenue. It can be more effective than Google AdWords, and you really have the ability to tap into user’s likes, their preferences, and all of the other sociological data. You can get involved in them from a geographical perspective, a demographic perspective from an age point of view, or any other way that you like. It’s really really exciting people so my news for you is – whether you work with Avalanche, work in house, or work with somebody else, get involved with social media. Get involved with Facebook advertising. Get involved with doing video for your website to drive search, to drive viewer engagement. You will not be sorry! You will make money! And if you need help with any of that, come to Avalanche because we know how to do that. See ya later!
2 Comments | Uncategorized | Tagged: advertising, Avalanche Creative, Avalanche Creative Services, direct response, diret marketers, infomercial, online video, QR Codes, social media advertising, video, web video | Permalink
Posted by georgebrianka
Direct Response Marketers of Tech Products: Don’t Overlook the Women
June 14, 2012Great new insights for direct to consumer marketers of technology products: Move over men, the women are officially now the primary users of much of the new technology. GO GALS! So, when creating your marketing outreach, do not assume that young men are the primary demographic, your presumptions are apparently wrong. It’s an exciting new world out there and things seem to be changing faster than we can adapt to them, so get smart and make sure to include the women. Read the insightful article below for more details.
Leave a Comment » | Uncategorized | Tagged: advertising, Ava Seavey, Avalanche Creative Services, direct response, Direct Response Television, direct response television advertising, diret marketers, DRTV, DRTV Infomercial Producition Company, DRTV Infomercial Production Company, infomercial, infomercial producer, social media advertising, video, web video | Permalink
Posted by avaseavey
Facebook Goes Public!
May 18, 2012May 18th, 2012 -The Facebook IP. This is a really historic day. Do you realize that Facebook today is going to be worth more than Disney, more than McDonalds, more than established brands that have been around for 30, 40, 50 and 100 years? I’m really excited about this. Why? Because I’m a direct marketer. And what does that mean? That means this is like the glory days that it was maybe 20 years ago in the infomercial world where it was the wild west. It was really exciting, it was really scary, it was really engaging. We need as direct marketers to take over the internet. We need to band together and find ways to monetize the internet. I’m doing that for my clients right now and it’s just like it was 20 years ago. It’s really exciting, it’s really fresh, we’re making some really huge progress and learning a lot, and our clients are starting to make money on the internet. So, let’s get going! DRTV people, you NEED to be on the internet in a big way. Start doing it TODAY.
Leave a Comment » | Uncategorized | Tagged: advertising, Ava Seavey, Avalanche Creative Services, direct response, direct response television advertising, diret marketers, DRTV, facebook IPO, infomercial producer | Permalink
Posted by georgebrianka
